$13 leads at 6.4x ROAS — calendar locked through the season.
Hyper-competitive Texas market. Crew sitting idle. Within 30 days, calendar was 2 weeks deep.
Owner was running Facebook Ads himself. Boosting posts, burning budget on broad audiences. Phone rang inconsistently — some weeks busy, some weeks dead. Crew of 4 was sitting on payroll without enough jobs to keep them moving.
Targeting was wide-open Texas (not Dallas-Fort Worth specific). Creative was generic "Best pressure washing!" with no offer. No conversion tracking — leads were going to email and getting lost.
Locked targeting to 15-mile service radius. Built 4 creative variations around offer-led hooks (driveway specials, house wash bundles). Set up Meta lead form + automated text follow-up so leads got contacted in under 2 minutes.
The Numbers
$50 leads at 19x ROAS — sold out before December.
Seasonal business with a 90-day window. We packed the schedule before November ended.
Christmas light installation has a brutal-short window. Owner had crews ready but no system to fill the schedule fast enough. Previous years relied on word of mouth — meaning the season was already half over before bookings spiked.
Needed early-season demand capture. Most competitors weren't even running ads yet in October. Massive window of low CPMs and high intent.
Launched October 1. Built video creative showing actual install crews. Targeted homeowners in higher-income ZIPs with houses sized for premium packages. Quote form with appointment scheduling — auto-confirmed installs same-day.
The Numbers
$15 leads at 8x ROAS — scaled to full crew capacity.
Started Meta cold. Within 60 days, crew was booked solid and owner started hiring.
Florida window washing business doing word-of-mouth only. Solid reputation but no growth engine. Owner wanted to add a second crew but didn't have the lead flow to justify it.
Zero paid traffic. No retargeting. No landing page. All leads going through their main site (homepage with 1.8% conversion rate). Massive opportunity in untapped local demand.
Built dedicated landing page (8.4% conversion). Launched Meta with neighborhood-specific creative ("Your neighbors are booking us"). Layered Google Search for high-intent traffic. Hired second crew month 3.